What do Nike, Old Spice, and that quirky indie tea brand on TikTok have in common? They all understand one thing: music moves people. Literally. Figuratively. Emotionally. Pair it with smart visuals, and you’ll be on the right track to a legendary marketing campaign.
In a world oversaturated with ads, content, and the occasional cat-in-a-top-hat meme, music videos cut through the noise. They grab attention, tell stories, and have the power to turn casual viewers into long-term fans of your brand.
In this brief guide, we’ll spill the tea on crafting a music video that entertains and elevates. From design tips to strategic partnerships, we’ve got the playbook.
Design a Music Video That Reflects Your Brand
First rule of music video club? A great music video feels like your brand’s soul set to a beat.
To create music and images that carry your brand’s messaging, you have to start at the DNA level. Is your brand cheeky and irreverent? Cool and minimalist? Nostalgic and dreamy? The tone of your video needs to match that.
Next, choose music that resonates with your audience and your message. Just because a song is viral doesn’t mean it’s right for your brand. For visuals, use a color palette that mirrors your branding. If you’re a luxury skincare line, maybe skip the warehouse rave setting.
A great example of perfect use of music and visuals comes from video games. Here, music is used to highlight and trigger emotions or mark interactive challenges. However, the blend between visuals and music is so smooth that you’re completely immersed.
Spread the Word Without Breaking the Bank
After you and your team worked hard to create a banger music video, it’s time to make sure people watch it and enjoy it. The good news is that you can do this without having to invest a fortune.
You just have to be smart about it. For instance, you can chop your video into bite-sized clips for TikTok and Instagram Reels. Save the full cinematic flex for YouTube, where superfans can binge.
Speaking of platforms, there are dedicated services that can help you upload videos to Boomplay, Apple Music, Spotify, and more. It’s a great way to catch the eye of the people who don’t like standard social media.
Use a catchy hashtag or a challenge (a dance-heavy clip might nudge fans to show their moves, for instance) to get word-of-mouth going. You should also invest a small sum into paid social media ads targeting audiences who already vibe with your style.
Bring in Creators, Artists, and Influencers
You don’t need the biggest music YouTuber to promote your video, but it doesn’t hurt to collaborate with a few creators popular amongst your audience. Also, choose partners whose personal brand fits yours.
If your eco-conscious skincare line teams up with someone known for, let’s say, questionable plastic hauls, that’s a branding facepalm waiting to happen. Alignment is everything.
These types of collabs provide social proof and increase your campaign’s exposure. Creators bring new audiences, fresh energy, and unexpected ideas.
Wrap Up
Depending on the imagery and music you choose, your music video can be a full-blown brand amplifier. When done right, it tells your story, sparks emotion, and gets people talking. So go bold, stay on-brand, and don’t be afraid to hit a high note. Ready to make your brand sing?
Further Reading
